Almost 51% of the world’s 7.5 billion people have Internet access. This is equivalent to about 4 billion people, with an average of 1.2 trillion searches per year. In other words, the competition for network traffic is fierce. Enterprises face huge competitors, so they have to find innovative ways to attract the attention of their target audience. One of the most common ways to get traffic is to use search engine optimization (SEO) tools.
This series of articles will summarize some of the best Google SEO tools on the market. In order to be more intuitive, we have divided these tools into six different categories, so that you can choose a tool that suits your business goals.
This article will introduce SEO tools for introducing keyword research and content optimization:
In addition to link building, keyword research is one of the most important foundations of SEO. Essentially, this tool will study (in your niche market) which keywords are most popular, how these keywords rank, and how to use these keywords to put your business in a good position. There are also tools that provide solutions for finding long-tail keywords. The following are several popular keyword research SEO tools.
FreshKey is a keyword research tool that can collect keyword ideas from websites such as Amazon, Bing, Google Market, and eBay. It all depends on what your niche market is. It can not only provide new ideas for keywords, but also sort all keywords according to popularity. All keyword results can be exported as a spreadsheet or copied directly to the clipboard.
2. Google Keyword Planner (Google Keyword Planner)
Perhaps the most famous keyword research tool is Google Keyword Planner. Using this tool, users can use a phrase, website or category to search for new keywords. This tool also provides users with keyword search volume data and trends. What’s so special about Google Keyword Planner? When a customer is searching for a keyword, you can use the “estimated bid” to determine the likelihood of the customer buying your product. Note: To use this tool, you need to have a Google Adwords account.
HitTail is an SEO tool that specializes in long-tail keywords. Interestingly, the tool generates results by analyzing and analyzing your existing website traffic. The keywords recommended by HitTail are highly likely to be used by the target audience. In addition, HitTail can help you optimize the website pages and blogs, increasing the possibility of being indexed by search engines. If you are concerned about errors in the past, you can also use this tool to record errors and take their suggestions to improve the content.
iSpionage is a competitive intelligence tool that can help you monitor commercial competitors. This tool can focus on search keywords, advertising content and landing pages that attract customers, and forward the data to you. In addition, the tool provides users with access to PPC (pay-per-click advertising) and SEO keyword data from Bing, Google, and Yahoo, including nearly 92 million keywords!
Ubersuggest can provide users with fast and easy keyword research for free! The tool extracts data from Google suggest and several other keyword suggestion services, providing users with very reliable results. Although Ubersuggest is considered to be one of the easiest tools to use, the disadvantage is that it lacks some advanced keyword research functions, such as keyword ranking or competition.
Website: www.neilpatel.com / ubersuggest
If we ignore one of the most important aspects of SEO-content optimization, then this list will be incomplete. Perhaps the best way to explain this relationship is: “SEO requires demand, and content marketing meets demand.” This basically means that if you do not consider the content strategy of the website, you will not have a good SEO strategy. Here are several great content optimization tools that can improve your SEO results:
6. Raven Tools
Raven Tools is a more professional SEO tool that provides a very good site audit tool that can accurately show how to fix existing SEO problems on your website. The Site Auditor tool provided by Raven Tools also uses data from Moz, Majestic and SEMRush. Once the tool is used, users (usually digital marketing agencies) can create their first advertising campaign in just a few minutes. Users can also manage link building, monitor social networks, and collaborate with team members in this tool.
7. Yoast SEO
Yoast SEO is a famous WordPress plugin that provides many great features, including keyword optimization, readability check, page preview, duplicate content prevention and other content insights. Although this tool is very user-friendly, its performance in some areas is not satisfactory, such as its emphasis on recommendations or recommendations. For example, many times, suggestions received by users are not always correct, such as using a passive voice. But don’t be discouraged. For beginners, this is a good SEO tool for content optimization.
WebtextTool provides support for keyword research and content optimization. Users can use the tool to track and study keywords and (tracking) rankings, and manage content. When you are writing text content, WebtextTool can provide you with real-time optimization skills so that you can meet the latest SEO rules.
BuzzSumo is a SEO tool for social media analysis and analysis of the best performing content. It allows you to analyze content so that you understand why this content performs well on social media channels. One of BuzzSumo’s coolest features is its “View Sharers” feature. This feature shows you who has shared content on Twitter, and the promotion is very successful.
MarketMuse is an advanced content optimization SEO tool, which essentially scans your content and compares it with similar content across the web. A nice feature of this tool is that when someone mentions a keyword you do n’t use (called “content gap”), it will notify you. In addition to keywords, the tool will tell you some important subtopics, questions that need to be answered, and help you understand the main needs of the most important user groups.